Social Content + Video
Client: CHOC NYC
Role & Scope: Social Media Strategist, Videographer, Video Editor, Motion Designer
Objective: Increase brand awareness, audience engagement, and bakery traffic through compelling social-first content.
Strategic Solution: Defined the bakery's social content strategy by establishing recurring content pillars that balanced storytelling, humor, and brand education. Planned, shot, edited, and animated short-form content that fostered community engagement, reinforced the brand personality, and created a consistent visual identity across social platforms.
Client: CHOC NYC
Role & Scope: Social Media Strategist, Videographer, Video Editor, Motion Designer
Objective: Increase brand awareness, audience engagement, and bakery traffic through compelling social-first content.
Strategic Solution: Defined the bakery's social content strategy by establishing recurring content pillars that balanced storytelling, humor, and brand education. Planned, shot, edited, and animated short-form content that fostered community engagement, reinforced the brand personality, and created a consistent visual identity across social platforms.