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Retail Guidelines, Planograms and Renderings
Client: Macy's Merchandising Group Role & Scope: Designer and Illustrator, Brand and Information Design Objective: Ensure nationwide visual consistency across Macy’s retail environments. Strategic Solution: Created high-impact planogram renderings and merchandising guidelines, translating corporate brand strategy into clear, actionable visuals for store teams. |
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Thalia Sodi Directive and Execution
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Renderings for Brand Integrity Guide
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