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"Brow Power" Reanimation PR Mailer
Client: IT Cosmetics Role & Scope: Art Director and Designer, Specialty PR mailer design Objective: Reintroduce the Brow Power franchise to influencers after the expansion of lineup. Strategic Solution: Transformed a PR mailer into an interactive experience, designing a package inspired by both game boards and advent calendars. The unboxing invited discovery and delight, resulting in high-volume influencer posts, increased brand buzz, and a measurable spike in awareness across social platforms. |
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Clamshell Carton
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"Sticker" Designs
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Patch Design
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Opened Mailer
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Detail shots of product chambers
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Social Media
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