LIMITED EDITION BRUSH SETS: IT COSMETICS x ANA JAKS COLLABORATION
Client: IT Brushes for ULTA
Role & Scope: Art Director and Designer, Packaging Design
Objective: Create packaging for Limited Edition Brush Sets featuring the artwork of Ana Jaks.
Strategic Solution: Elevated the collaboration by integrating Ana’s bold, playful illustrations into a vibrant, gift-ready packaging system. Designed with maximum shelf appeal and social-first visual storytelling, the packaging helped drive sell-through velocity while amplifying IT Cosmetics’ creative brand positioning.

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LIMITED EDITION BRUSH SET: MOTHER'S DAY
Client: IT Brushes for ULTA
Role & Scope: Art Director and Designer, Packaging Design (Primary and Secondary Design)
Objective: Design packaging for a Limited Edition Mother’s Day brush set.
Strategic Solution: Developed a luxe gifting narrative through soft pink gradients, gold foil accents, and delicate floral patterns, celebrating Mother’s Day with a thoughtfully feminine aesthetic. The packaging elevated perceived value and encouraged seasonal purchase momentum in retail and online channel.

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LIMITED EDITION BRUSH SETS: FACE & EYE BRUSH SET
Client: IT Brushes for ULTA
Role & Scope: Art Director and Designer, Packaging Design (Primary and Secondary Design)
Objective: Design packaging for Limited Edition Brush Sets.
Strategic Solution: Designed packaging that positioned the brush sets as beauty essentials while evoking a sense of indulgence and celebration. Enhanced the unboxing experience with luxe finishes, ensuring the sets felt premium, giftable, and shareable — a critical driver for social amplification and seasonal sales.

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LIMITED EDITION BRUSH SET: BAMBOO BRUSH
Client: IT Brushes for ULTA
Role & Scope: Art Director and Designer, Packaging Design
Objective: Design packaging for a Limited Edition Brush Set featuring handles made out of bamboo. 
Strategic Solution: Designed eco-inspired packaging with bamboo motifs and natural tones to highlight sustainability, positioning the brush set as a conscious beauty choice that elevated IT Cosmetics’ appeal to environmentally minded consumers.

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LIMITED EDITION BRUSH SETS: ROSE MARBLE BRUSHES
Client: IT Brushes for ULTA
Role & Scope: Art Director and Designer, Packaging Design
Objective: Design packaging for a two brush sets sharing a marble theme. 
Strategic Solution: Crafted a limited-edition brush collection with a soft marble palette and metallic detailing, delivering a premium unboxing experience and elevating perceived product value.

CORE LINE: IT BRUSHES FOR ULTA
Client: IT Cosmetics / ULTA Beauty
Role & Scope: Art Director and Designer, Packaging Design
Objective: Create cohesive packaging and hero imagery to showcase the Core Line encompassing over thirty brushes while leveraging the refreshed brand look and feel.
Strategic Solution: Art directed the brush photoshoot and designed the packaging system, using color-blocked panels to highlight each brush’s function and enhance shelf impact and shopability. 

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LIMITED EDITION SINGLE BRUSHES: IT BRUSHES FOR ULTA
Client: IT Cosmetics / Ulta Beauty / Sephora / QVC
Role & Scope: Art Director and Designer, Packaging Design
Objective: Create cohesive packaging and hero imagery to showcase Limited Edition brushes. 
Strategic Solution: Art directed the brush photoshoot and designed the packaging system, using UV gloss to provide an extra touch of luxury to these limited-edition brushes keeping the look consistent with the core line packaging yet elevated. 

MAKEUP SET: MASCARA CLOS-IT
Client: IT Cosmetics
Role & Scope: Art Director and Designer, Packaging Design
Objective: Create packaging for Limited Edition Mascara Set.
Strategic Solution:  Created a bold, closet-inspired package design that frames the mascaras as fashion accessories, using icons and color to highlight each lash effect.

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MAKEUP AND SKINCARE SET: BRIGHT EYES TRIO SET WITH BAG
Client: IT Cosmetics
Role & Scope: Art Director and Designer, Packaging Design
Objective: Create packaging for a Eye Trio Set.
Strategic Solution: Developed a packaging system that amplified the set's shelf presence, leveraging graphic storytelling to increase engagement and elevate perceived value at retail.

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EVERGREEN SKINCARE SETS
Client: IT Cosmetics
Role & Scope: Art Director and Designer, Packaging Design
Objective: Create packaging for Customizable Skincare Set.
Strategic Solution: Built a unified skincare design system that transforms clinical credibility into modern beauty storytelling.

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HOLIDAY GIFT SETS
Client: IT Cosmetics
Role & Scope: Designer, Packaging Design
Objective: Leverage global design for holiday gift sets for US market.
Strategic Solution: Adapted vibrant global assets for the U.S. market by refining layout, hierarchy, and on-pack messaging to enhance shopability and shelf presence across IT Cosmetics holiday promotional landscape. 

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RE-BRANDED EVERGREEN SKINCARE SETS
Client: IT Cosmetics
Role & Scope: Art Director and Designer, Packaging Design
Objective: Create packaging for an Evergreen Skincare sets leveraging new IT Cosmetics branding. 
Strategic Solution: Led the creative art direction for IT Cosmetics’ refreshed packaging kits, seamlessly integrating the updated brand identity into elevated, cohesive designs that amplify desirability, strengthen brand storytelling, and deliver a premium, elegant presence.

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CC+ CUSTOMIZABLE KIT 
Client: IT Cosmetics
Role & Scope: Designer, Packaging Design
Objective: Create packaging for a customizable CC+ kit.
Strategic Solution: Created a packaging system that simplifies shade selection, boosts visibility at shelf, and increases sell-through through strategic visual storytelling.

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