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IT Cosmetics x Madi Nelson
Client: IT Cosmetics Role & Scope: Art Director and Designer, Packaging and Event Design Objective: Create packaging, PR mailer, and launch event collateral for collaboration with influencer Madi Nelson (1M followers on Instagram). Solution: Partnered directly with Madi to co-develop a visual moodboard blending IT Cosmetics’ DNA with her personal brand. Designed packaging that spoke seamlessly to both audiences while staging a cohesive influencer activation event. The collaboration generated record sales, driving significant social engagement (second strongest posting rate in brand history) and reinforcing IT Cosmetics’ community-driven approach. |
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Packaging
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Moodboard
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Alternative Solutions
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PR Mailer
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Influencer Activation Event Collateral
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Social Media
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