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National Sales Meeting Branding (2023)
Client: IT Cosmetics Role & Scope: Art Director and Designer, Identity and Collateral Design Objective: Create identity for the 2023 National Sale meeting held in Nashville, Tennessee. Strategic Solution: Developed a music-and-lights-inspired identity system and collateral suite (badges, lanyards, stage graphics, presentation templates, etc.) to energize attendees and align internal teams around growth priorities. |
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National Sales Meeting Branding (2024)
Client: IT Cosmetics Role & Scope: Art Director and Designer, Identity and Collateral Design Objective: Elevate the look and feel of National Sales Meeting to inspire staff striving to gain market share in the Luxe Division of Beauty. Strategic Solution: Centered the creative on the brand’s hero, CC+ Cream, using it as a storytelling device across stages, screens, and wayfinding to unify themes and drive product-first momentum. |
